Adidas encourages Malaysians to end plastic waste by running
Are you ready to run for the oceans once more? From May 28 to June 8, the adidas x Parley Race for the Oceans returns for a fourth year with the goal of tackling the devastating levels of marine plastic pollution in the oceans.
During the 2 weeks, for every kilometer driven, adidas has committed to cleaning the equivalent of the weight of 10 plastic bottles, up to a maximum of 500,000 lbs of marine plastic litter from beaches, remote islands and coasts .
“As a global brand and as citizens of the world, we have a big role to play in the conservation of the oceans and our planet. It is our responsibility to use our platforms, products and voices not only to raise awareness, but also to implement real actions. In just three decades, the world’s oceans could contain more discarded plastic than fish if we don’t act now – only by working together and uniting can we eliminate plastic wasteSaid Alberto Uncini Manganelli, general manager of running and credibility at adidas.
“More than a run or an awareness campaign, Run for the Oceans has become a powerful platform for impact, which inspires and enables millions of people around the world to unite around a common goal and to supporting the oceans through sport, stimulating Parley movement through real movement. And more than a partner, adidas has been a true ally, the family member we so urgently needed from our side to prove that the industry can be the key that evolves and accelerates solutions to the huge environmental problems we face. are facing. We believe that collaboration, creativity and eco-innovation is the winning formula to save our oceans and end the global plastic crisis that threatens the natural world, our own health and our future. Everyone who joins the race is helping to advance this vision.Said Cyrill Gutsch, CEO and Founder of Parley.