New Balance SG crowned 2021 Event Marketer of the Year at #MarketingEventsAwards


New Balance Singapore was named Event Marketer of the Year at the 10e Annual marketing event awards. Through truly inspiring and innovative work, New Balance Singapore received strong recognition for its “New Balance 327 Diner” campaign, winning four gold trophies and ultimately securing its way to the top.

Meanwhile, * SCAPE and Edrington Group came in second. * SCAPE wowed the awards jury with its “Pathway” campaign, while the latter reigned supreme with its “The Macallan Experience” campaign, winning two gold and two silver respectively.

Other notable winners included Hongkong and Shanghai Banking Corporation Limited, FWD Vietnam Life Insurance Company Limited, Asia Pacific Breweries, HEINEKEN Cambodia, ASUSTek Computer, Standard Chartered Bank, CapitaLand and DBS Bank.

In addition to recognizing the success of marketing brands, the Marketing Events Awards also celebrate the exceptional work of agencies with which clients have partnered. This year, Zenway Productions also won the coveted title of “Event Agency of the Year” with four gold, two silver and two bronze trophies. This was for his work on behalf of clients ASUSTek Computer, Football Association of Singapore and * SCAPE.

Other agencies that performed well at the awards show included George P Johnson, The Co-organization, Now Comms Asia, Rebel & Soul and AP Media.

Discover a complete list of our winners here.

INTERACTIVE-MARKETING would like to warmly thank our judges for devoting their precious time to the in-depth review and scoring of each entry. Congratulations to all of our outstanding finalists and winners on such a difficult year – we can’t wait to see what you have in 2022!

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